Brother launched its new TV advertising campaign earlier this month targeting small and medium size businesses. The advert shown here is the ‘Cafe version’ however there is also ‘Architect version’ which we will post here shortly along with ‘The making of’ video.
The €10m multi-channel ‘141%’ campaign’, which promotes the brand’s A3 Inkjet printer range will run in 19 European countries.
The creative theme is 141% – reflecting the size of A3 versus A4 prints. It emphasises the impact of printing A3 and brings to life the ambition of people who work in small to medium-sized businesses.
Director, Noah Harris, led the creation of three television spots – the first of which was screened in the UK on 13 September. The campaign will also include online and print advertising, and will be backed by retailer POS and a pan-European PR campaign.
Checkout Brother’s Current A3 inkjet range here: